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What's the Difference Between SEO, SEM, and SMM?

Buzz words come and go, but some are here to stay! Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? What does it mean, and why does that matter to the business owner?

· SMM is short for "social media marketing" and is interested in promoting and engaging with fans on social media platforms such as Facebook, Twitter, LinkedIn, Google+, etc.

· SEO, "search engine optimization," direct traffic to through a search engine through Google's website, Google, Yahoo, or Bing.

· SEM is an acronym for "search engine marketing" and it has to do with website traffic to SEO, as well as paid advertising efforts. This term is the more broad term, and it includes SEO, but it is more than SEO alone.

Why should you care?

1. Most online marketing companies specialize in one area over another. Know what your goals are before you engage a marketing company to help you.

2. Take into consideration that there is a major distinction between SMM and SEO / SEM. The first (SMM) focus on driving traffic to a website. There is a big difference in the focus. You may need both aspects, but give serious consideration to your goals here. You can visit our website and get more information about SMMHeaven .

3. If you are skeptical about SMM, then you need to remember that time and energy needs to be spent on regular, fresh content. Whether or not you are outsourcing this task, there is a need to consider this effort on your social media platforms. SEM / SEO companies, but the return on SMM may seem less profitable because it always takes more time to build relationships, and relationship building does not always translate into immediate sales.

4. If you are skeptical about SEM / SEO, remember that the algorithms on how to search engine results are about to change regularly - almost daily. Commitment, not a one-time fix. To be found on the first page of Google, for instance, is a daily battle. It's not about relationships or conversations. It's about left, relentless key word research, updates and adjustments. Payoffs are waiting for you to pay attention to their website.